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Entrepreneur hopes to be a Black Friday winner with eye-catching game

12/20/16
 A JOURNALIST who quit the profession to turn a card game she invented into a business is hoping to make £10,000 this week from Black Friday.

Hazel Reynolds launched Gamely in Brighton in September 2015, a month after her husband suggested she try to “make something of the game” she had created to lure her young sister away from her iPad.

It was also the day before she found she was pregnant with baby Charlie.

The game, Randomise, involves players trying to act, draw or describe their random identities.

The first batch arrived on December 12 2015, after a successful campaign on Kickstarter, a crowdfunding platform for creative projects, and she sold 1,000 copies in a single day.

Almost one year on and now she has turned her attention to Black Friday – on November 25.

Amazon introduced Black Friday discounts to Britain in 2010 but the event is now a fixture of the retail sales calendar with Currys, John Lewis and Argos key players.

Hazel said: “We will be offering the game at a discount as part of Amazon’s Black Friday deal.

“It’s not just retail giants that are benefiting from this crazy shopping day.

“We expect to turn over more than £10,000 in one day.”

At 28, Hazel was fed up working in London’s magazine industry and the long daily commutes from Brighton.

She then went to visit her 12-year-old sister in Yorkshire, who was playing all the time with her tablet.

She said: “I came up with the idea for a game that could capture her attention: that first idea eventually became Randomise.”

She began by writing words on blank cards which could be rearranged to generate scenes to act out or draw.

Randomise was soon being played by the entire family and friends.

Hazel knew she was on to something and enlisted her friends for further trial games to refine the rules and maximise the fun.

Her friend a professional illustrator, helped her create the graphics that would ultimately give Randomise its distinctive and dynamic look.

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