NEWS

VR Industry Leaders Form An Association To Promote VR Growth

12/9/16

Industry leaders across the virtual reality landscape have come together to form an association dedicated to promoting the growth of VR, called The Global Virtual Reality Assocaition (GVRA); Oculus, Samsung, Sony, HTC Vive, Google, and Starbreeze are all working together.

 

    The goal of the Global Virtual Reality Association is to promote responsible development and adoption of VR globally. The association’s members will develop and share best practices, conduct research, and bring the international VR community together as the technology progresses. The group will also serve as a resource for consumers, policymakers, and industry interested in VR. browser multiplayer games

 

The goal of the GVRA is to create industry standards, to help the VR market flourish. It's basically the command center of VR. Instead of each company representing their own expectations for VR, we now have a cohesive whole. So, if some public representative has a question about VR's application in the classroom they can turn to the GVRA for answers.

 

I do find it funny that this news comes just after SuperData downgraded their VR sales forecast. Back in January the firm predicted VR would generate $5.1 billion by the end of 2016. That estimate now sits at $1.2 billion. Virtual reality may grow, but it's a far slower growth than was initially expected.

 

Because VR is still an infant. It may eventually become a revolutionary technology that changes how we interact with more than just games: art, education, tourism, etc. But it's going to take time, more time than the optimist recognized. I do believe that we'll get there and I'll live to see it.

 

The GVRA seems to be the right step in catalyzing the market, making it more accessible to consumers, and helping to figure out just how VR will fit into our everyday lives. The second step is patience.

 

In the meantime you can watch an MMOs.com playthrough of A Chair In A Room for some freakouts.

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